The company plans to start using the new logo this fall in the U.S. and Canada on "electric" blue and black cans and in promotions. The logo will be rolled out internationally in 2024. The goal of the new design is to infuse new life and energy into the brand and appeal to younger consumers.

The rebranding effort is part of Pepsi's larger marketing strategy, which includes a new advertising campaign, collaborations with popular artists and celebrities, and the launch of new products. It will be interesting to see how consumers react to the new logo and whether it helps Pepsi stay relevant and competitive in the highly competitive soft drink market.